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OVTA Tourism Show will come back next year

Sarah Hyatt

The Frontline Tourism Trade Show hosted by the Ottawa Valley Tourist Association (OVTA) this June at the Best Western in Pembroke will be back next year, staff have confirmed.

The first ever tourism show designed to help tourism businesses work together more collectively featured about 35 tourism vendors and included representatives from nearby municipalities and representatives from visitor information centres last month.

And for the OVTA, they’re taking it as a win, staff agreed.

The OVTA in partnership with the Ontario’s Highlands Tourism Organization (OHTO) and the Ministry of Tourism, Sport and Culture together made the event possible.

The trade show was an opportunity for local tourism operators and experience providers to showcase their products and services to a larger audience, as large as an audience as possible, Christine Mitchell, communications co-ordinator for the OVTA explained.

The plan was with the show and will remain to be, to help tourism operators become the best ambassadors for tourism they can be and to provide better service and information to tourists with the hopes that collectively operators can help one another as well as tourists, Mitchell went on to say.

“We have a wealth and breadth of products available here, but we don’t always know about everything or a certain product or service, that’s where the idea to have a show like this came from,” the communications co-ordinator said.

Many businesses know where to direct tourists and can recommend traditional operators like Calabogie Peaks or Bonnechere Caves, for instance. But there are more than a few lesser known but sought out gems, like the K&P Trail, the Petawawa Bike Park, and the NHL Birthplace Museum, for example, which are around and hopefully now, operators have had the chance to learn about, Mitchell explained.

Customer service workshops were also hosted at the frontline show.

While OVTA staff faced some growing pains this year around, they’re certain next year will be bigger and better, Mitchell said.

Sarah Hyatt is a Daily Observer multimedia journalist.


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