Grants allows EGM Insurance to launch new website, mobile app
Sean Chase/Daily Observer EGM Insurance has unveiled a revitalized website that will offer digital buying to customers across Renfrew County. The project, which includes an updated website and mobile app, was funded by a technology advancement through economic growth grant from Renfrew County Community Futures Development Corporation.
One of the leading brokerages in the Upper Ottawa Valley is expanding their digital services to offer 21st century technology to better serve their clients.
EGM Insurance recently unveiled a revitalized website that will offer digital buying to old and new customers across Renfrew County. Instead of visiting the 75-year-old business at their location on Lake Street in downtown Pembroke, folks have the option to do their business online.
The changes are not only to provide more options but it is to meet the province's mandate which has legislated that brokers and companies move auto insurance slips to online and mobile platforms. In this spring's budget, the Liberal government announced that drivers will be allowed to provide proof of insurance “pink slips” on their mobile phone. To that end, EGM Insurance will be updating their website and providing a mobile app to allow customers to access the pink slip online.
“We decided that we would do our own option instead of embracing each company that has their own option,” said EGM sales and operations manager Dan Laverdure. “We wanted to keep it in-house.”
With a technology advancement through economic growth grant from Renfrew County Community Futures Development Corporation, a non-profit organization dedicated to creating opportunities for entrepreneurship and the pursuit of economic growth in Renfrew County, EGM Insurance hired four personnel to develop the website and app. Thanks to the assistance from Community Futures, as well as the Pembroke Business Improvement Area (PBIA) and the city of Pembroke's economic development department, EGM now has the opportunity to grow their business in the Pembroke/Petawawa area.
Chief executive officer Lisa Edmonds noted that the Millenial generation is more likely to deal with brokerages that offer such service which means a potential loss of businesses to companies in Toronto. With the digital buying offered through their website and app, she feels they can take EGM to the next level.
“They can go online, do it digitally but still get that local service,” said Edmonds. “This is just good economic development. There is government funding out there but a lot of the time businesses don't take the time to go get it.”